Who We Are

At Lexicon Lens, we believe business and people strategy should move in lockstep—designed with intention, courage, and clarity.

Our Vision

To create a world where people strategy is a driving force of business performance and purpose.

Our Mission

We align people strategy with business goals—helping leaders transform with clarity, courage, and purpose to drive lasting impact.

Our Guiding Philosophy

Like the folds of an origami crane, we guide organizations through intentional transformation—aligning people and business strategy to unlock growth and performance.

Our Values

  • Honesty – We speak with clarity and truth.
  • Integrity – We align actions with principles, always.
  • Empathy – We meet people where they are.
  • Courage – We challenge norms and embrace change.
  • Cooperation – We co-create with clients and partners.
  • Humility – We lead with curiosity, not ego.

Transformation is like the folding of an origami crane—intentional, intricate, and full of potential. When people and strategy align, something extraordinary takes shape.”
AnnaSophia Kristjansson

At Lexicon Lens, our team thrives on a wealth of organizational expertise, founded on three core pillars: strategic innovation acceleration, collaborative culture transformation, and comprehensive leadership development. Our professionals boast a proven history of success across various organizational levels, leveraging their extensive experience in corporate roles and client collaborations.

They excel in business strategy alignment, lead cultural change initiatives, and craft inclusion and belonging strategies that resonate with diverse teams. With diverse language proficiency, advanced coaching certifications, and validated assessment expertise, our team is equipped to deliver cutting-edge business solutions tailored to your unique objectives.

Discover

Combines focused listening with comprehensive insights to understand the organization’s strategic, operational, and cultural landscape.

Assessment

Delivers a thorough evaluation of organizational strengths, gaps, and performance through analysis, benchmarking, and alignment with industry best practices.

Strategy

Defines a clear direction and ensures alignment to drive focused and effective execution.

Implementation

Ensures effective execution through action, change management, and stakeholder engagement.

Sustainability

Promotes long-term success through improvement and accountability.

Team

Anna-Sophia Kristjansson
CEO & Founder, Lexicon Lens | Business Strategist
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John-Thor Kristjansson
Research Lead
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Kelly Marshall
Accountant
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Sven Gade
Project Leader
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Extended Team

Cat Williford
Master Certified Coach | Leadership Development | Women’s Leadership | Coach Trainer
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Chris Holter
Executive Coach | Leadership Development | Team Performance Expert
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Daniel Lieberman
Executive & Leadership Coach Organizational Development | Performance Strategy
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David Matthew Prior
Executive & Team Leadership Coach Team Development | Performance Coaching
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Janet Williams Hepler
Executive & Leadership Coach Leadership Development | Change Leadership
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Kisha Wynter
Executive & leadership Consultant and Global Leadership Strategist
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Laura Espriu
Executive & Leadership Coach Career Growth | Transformational Leadership
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Lisa Jiménez
Executive & Team Coach High Performing Teams | Intersectional Leadership | Change Navigation
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Mary B Simon
Executive & Leadership Coach Strategic Negotiation | Neuroscience & Change
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Rada Kuperschmidt
Strategic Coach & Talent Transformation Partner
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Rhonda Fekete
Executive & Career Strategy Coach Leadership Development
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Sven Gade
Executive & Team Coach | Leadership Development
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Samantha Wasserman
Executive Coach & Organizational Strategist Succession Planning | Change Leadership | Talent Development
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Want to learn more? Contact us.